S&P GLOBAL

Campaign, Print, Digital

Collaborators: Lauren Costa, Sarah Collinson
Grace Hwang, Jesse Stanton, Diana Matthews, Nim Shapira, Torie Sullivan, Zach Sterman, Rebecca Malley, Graham Olney, James Lawson, Marion Liang, and Shrivika Jain

Everyone thinks they know S&P Global. But they know it for what it used to stand for — credit ratings and the S&P 500. After a major merger, the company needed its first ever-marketing brand campaign to prove that S&P Global stood for something beyond the stock market.

“Seek & Prosper” became an inspirational call to action, and a redefinition of what the brand stood for. Turning an old name into a meaningful rallying cry. And making a brand out of a business. S&P Global. Seek & Prosper.

1. JOAN CREATIVE

3. INSTA NOVELS

4. BEING IN THE WORLD

5. THE MUSIC CENTER

6. OWN WHAT’S YOURS

7. NEW MUSEUM LIVE

8. SAUCY GLOSS

9. ENDS OF THE EARTH

10. THE WALL

S&P GLOBAL

Everyone thinks they know S&P Global. But they know it for what it used to stand for — credit ratings and the S&P 500. After a major merger, the company needed its first ever-marketing brand campaign to prove that S&P Global stood for something beyond the stock market.

“Seek & Prosper” became an inspirational call to action, and a redefinition of what the brand stood for. Turning an old name into a meaningful rallying cry. And making a brand out of a business. S&P Global. Seek & Prosper.